Revenue Growth Management

Revenue Growth Management is about efficiently addressing shopping occasions and consumption moments to maximise revenue growth. In slow-growth industries, like the consumer goods sector, revenue growth requires a rigorous focus on offering the right pack, price and promotions for each shopping occasion. This blog collects ideas and news on what works and what does not work.

This blog is brought to you by accuris of London (www.accuris.com)

What a year it was! We all were hoping that the festive season in 2021 would be “normal” again, but our hopes were in vain. Restrictions and (semi-) lockdowns are back again and we just need to postpone our desire to live a fully free life again.

Shoppers’ traffic to stores seems to be down in many cities, but sales of premium food products appears to be stronger than pre-pandemic.

Anyway, enough business talk, we wish you a merry Christmas and a happy New Year, from all of us at Accuris! We are appreciative of your support and friendship!

Make sure you check out our Christmas card at www.accuris.com/ny2022

We would love to hear from you in 2022!